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Working Together on Project

Mission & Vision Refresh

Realign with your purpose. Reignite your passion. Refine your message.

Your mission and vision are more than statements—they’re the heartbeat of your organization. But over time, even the most meaningful missions can get buried under busyness, and visions can feel unclear or outdated. Whether you’re evolving, growing, or simply in need of a reset, a Mission & Vision Refresh helps you reconnect with your purpose and communicate it with clarity and impact.

This is about more than polishing a paragraph. It’s about reigniting passion, aligning your team, and giving your organization language that inspires your board, energizes your staff, and engages your community.

What This Looks Like:

I walk alongside your team to take a deep and thoughtful look at key areas of your organization:

This service is for organizations that want to:

  • Clarify or reframe their mission and vision statements

  • Align staff, board, and stakeholders around a unified purpose

  • Revitalize external messaging to reflect current priorities and values

  • Inspire greater engagement from donors, funders, and volunteers

 

Together, we:

  1. Explore Your Roots – Revisit the origin story of your organization and the heart behind it.

  2. Facilitate Conversations – Engage your team and stakeholders through guided discussions, surveys, and brainstorming to gather authentic input.

  3. Draft Clear, Compelling Language – Develop mission and vision statements that feel true, energizing, and aligned with your goals.

  4. Create a Rollout Plan – Ensure your refreshed mission and vision are shared intentionally across your organization and communications.

The result? A renewed sense of purpose and clarity—internally and externally—that propels your work forward.

Let’s bring your mission and vision back to life, with words that reflect your heart and direction.

Leadership & Team Health

We’ll assess staff and board dynamics, leadership development opportunities, and organizational culture.

 

Governance & Structure

Are your policies, processes, and decision-making systems supporting your mission—or slowing it down?

 

Programs & Impact

What programs are truly making a difference? Are there gaps, duplications, or areas for innovation?

 

Communication & Engagement

We’ll look at how you connect with your donors, volunteers, and the community—and identify ways to build trust and momentum.

The Process:
  1. Discovery + Deep Listening
    Guided team conversations or surveys to uncover values, goals, and hidden clarity.​

  2. Core Values Alignment
    Define the guiding beliefs that shape your decisions and culture.

  3. Drafting + Feedback Loop
    Collaborative development of mission and vision statements that truly represent your heart and impact.

  4. Strategic Integration
    Ensure your programs, communication, and leadership align with your refreshed statements.

  5. Final Package
    Includes finalized mission, vision, and core values + a rollout guide for internal and external use

What You’ll Walk Away With:
  • A clear, concise Mission Statement

  • An inspiring, future-facing Vision Statement

  • A set of actionable, authentic Core Values

  • A Communication Plan for board, staff, and supporters

Ideal for:
  • Non-profits in transition
  • Teams preparing for strategic planning
  • Organizations seeking greater clarity and connection with donors, volunteers & community.
We’d love to hear from you. Whether you’re curious about services, ready to start, or just want to ask a question—reach out using the form below.

© 2025 by Carolyn Carleton

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